Media Consuming Behavior free essay sample

Write about the characteristics of the consumers focusing on media consuming behaviors-Maggie (Meijun he/ 42715032) Researches and studies on media consuming behaviors before making an advertising project are critical because people always begin to aware a product or a brand from mediums no matter on smart phones, laptops or the corner of a street. In this part, consumer behavior on media consuming which focusing on urban lifestyle, cultural factors and technological factors in CBD Sydney will be explained and related Apple shoe’s target audiences. Firstly, the urban lifestyle has fast rhythm that enquires the form of media to be convenient reach. Businessmen and officers are the Apple shoe’s main target audiences. Their activities in the city area must be fast and flexible. They always glance various ads around them rather than spend much time to focus on a long video advertisement or a comprehensive brochure. Actually, most of the information from media may possible be new to them because information changes fast every day and night in cities that it is difficult for media to awake audience without innovative and convenient platform (Zukin S, 1998). We will write a custom essay sample on Media Consuming Behavior or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, radio is not a suitable medium that it is not used by many people in the city and does not have visual content. Moreover, the majority of citizens are more likely to purchase products which are advertising around them (Zukin S, 1998). Thus, medium consuming will probably be related to people’s career, class, age. For instant, drivers like to use radio when driving, businessmen like to use newspaper or magazines, teachers like to use website, youngers prefer use smartphones and older people like to use television. Secondly, innovative and fashionable factors should be considered on studying media consuming behavior. Sydney is a multi-cultural city that each person who walking in the main street may has different cultural background. People usually prefer different and new things every day rather than using the traditional medium. Audiences prefer visual and acoustic content on media so that they can be more enjoyable when receiving information (Brace I, Edwards L amp; Nancarrow C, 2002) This require that Apple shoes should consider creative concepts on making visual advertisement. Thirdly, smartphone has become the most popular medium in cities which must be considered carefully by Apple for selling Apple shoe. People no matter what ages prefer to achieve information by smartphone. Advertisements on electronic magazines, apps, website, SMS, e-mails usually be spread in a high speed every day by smartphone because people usually can not leave their smartphone for more than half an hour in modern life.  Therefore, promotions on smartphone have possible opportunities to succeed in marketing process.

Into The Woods Essays - Grimms Fairy Tales, Tangled Characters

Into The Woods Essays - Grimms Fairy Tales, Tangled Characters "Into the Woods" ?Into the Woods was simply an amazing theatrical performance! The play combined suspense ,excitement, and fascinatingly realistic set design to captivate the audience. Half way through this play I found myself and my classmates thinking ?Wow! What a play! How could anyone dream up such a crazy idea and turn it into a production I think this is the first time that I have been taken to this level of astonishment. A kind where it just grabs you and throws you. And it knocks the wind out of you! Steven Sondheim, creator of the play, had obviously mastered the skills needed to make me say this. His style was was like a vinegar in the tomato sauce, a present yet unidentifiable hint, which reminds you of the crafter?s care. Even if you could not quite grasp it it was there. Something that made it stand out. His good sense of humor and wit and his superior plot development were blended subtly so that it wasn?t to conglomerate. But most importantly, his use of well known characters which made the audience feel as though their family was up on ! stage. The characters were extremely realistic and were an ideal image of the thoughts they seemed to ?discharge?. The catalyst of the plot were the main characters which were the baker and his wife, Jack, the witch, Red Riding Hood, the wolf and Cinderella were all major. It is this kind of interdependency that adds so much to this play. It was fascinating to me how much relied upon each character?s actions. There was more of a co-operative ?essence? about this play than most. The minor characters in this play( the two princes, the giantess, Rapunzel, Snow White, Sleeping Beauty, and the baker?s father) were also well done, which I have found in other plays to be ?half rate? or quickly whipped up to add a twist which really wasn?t a twist at all, but something everybody knew was going to happen to a certain extent. But this thing had been thought about and thought about until it was so there was hardly any way to improve upon it without actually being there with Rapunzel and the baker. There was a sense of excitement with every word and action of the characters that was really refreshin! g to me. When discussing dynamics of this play, I would like to type on for ages, since this play was practically the definition of dynamic! All of the characters in the play were slightly dynamic, because of the fact that the existence of this play is based on change. But the most apparent dynamic characters of the play were Red Riding Hood, because of how she seemingly made a transformation from little girl, who frequently was taken advantage of, to a mature young woman who could fend for herself, Cinderella, because of how at first all she dreamt of was marrying a prince(stereotypical behavior of the time) and then turned into someone who would give anything to avoid a prince, and Jack, because he also had a slight gain of wisdom through the story. This play was also well rounded, because of the fact that we had all heard the classic stories of the characters. This gave us a sort of distorted insight into the play which actually led to bewilderment( we expected things from the stories to keep happening in the play). But in my belief, the play?s characters were all rounded except for the newly introduced, which were the baker?s Father and the giantess. However, when you take someone who just hasn?t learned a thing about fairy tales and let them watch the play, the only really round characters are the baker, his wife, The witch and Cinderella. Techniques of the characters were mainly centered around humor. Most of the actions of the characters left me laughing yet I would be puzzled at what they did. This was also something the characters focused on. The play almost had a ?unsobering? effect on the audience, and you really had to pay attention to what was going on. The confusion, I see, as planned precisely by some strategic tycoon who was trained to accomplish a task at all costs. Steven Sondheim knew

JP Morgan Chase and Bank One Merger Essay Example | Topics and Well Written Essays - 500 words

JP Morgan Chase and Bank One Merger - Essay Example Bank One Corporation had been created through mergers with many other banks like Banc One of Columbus, First Chicago NBD, and Ohio but the mergers were considered a failure until Jamie Dimon who had been chosen as the president and CEO took over the leadership of the company and reformed the new firm’s practices (American Bar Association, 2007). Dimon improved the firm by changing the disastrous technology jumble inherited from the prior mergers done by Bank One Corporation and ensured that the bank was more than sufficient to be a viable merger for JPMorgan Chase. Bank One Corporation had spread its roots in many States with the beginning of interstate banking and acquired many banks and with this successful process, they resisted combining into one bank. According to the writings by Truitt (2006), Bank One Corporation, had to be merged with JPMorgan after the departure of their CEO John B. McCoy, whose father and grandfather had headed Bank One. McCoy left because after the First Chicago NBD merger, Banc One Corporation started having financial issues and there was no other option other than accepting help from others. Dimon was brought in as the head of the company and this is when the JPMorgan completed the acquisition of Bank One. The mega-merger was a success because JPMorgan Chase & Co. is one of the largest and best-known financial institutions in the world. Skeel (2011) stated that J.P. Morgan Chase & Co. is a leading global financial services firm with valuable assets and operations in more than 50 countries. The firm provides good services to people in the society and many of the world’s most prominent government, institutional and corporate clients. The mega-merger was a success because Bank One would have failed running on its own due financial difficulties. Griffin and Moorehead (2010) stated that JPMorgan Chase & Co is